THE SHOW...
The Midnight Embroidery Show is your invitation to step into the creative side of embroidery.
It’s where learning feels relaxing, curiosity leads the way, and every episode offers a behind-the-scenes look at how ideas become stitched creations. No pressure, no perfection—just inspiration, problem-solving, and a little bit of magic to take back to your own embroidery journey.
YOUR HOST...
The Midnight Embroidery Show is guided by a lifelong maker who simply loves learning and creating.
With nearly 20 years of experience in machine embroidery—and a heart rooted in quilting, sewing, and craft—this space was created to make embroidery feel approachable, curious, and kind. There’s no pressure here, no judgment, and no expectation to already know the answers.
This isn’t just a show—it’s a world we’re building together.
Soon you’ll meet Pinny and other storybook elements that turn learning into an adventure, inviting you to step inside, explore alongside us, and carry a little bit of that magic back into your own creative journey.
Plan
We are carefully planning a line up of topics we feel will be rewarding to you. From tutorials, to technique, to just plain fun, we've developed over 100 episode ideas.
Film
This is the exciting part! We've put a lot of thought into how and why we are filming. We invite you along on the journey as we create the world of the Midnight Embroidery Show. This means fun behind the scene content!
Edit
While this will be the most time-consuming part of the process, we feel its important we learn how to edit our own videos instead of sourcing this part out. This gives us the opportunity to keep in touch with the core principles of the show.
FAQ
Why is Midnight Embroidery Show Different?
The Midnight Embroidery Show isn’t built around rushing through steps or cramming in techniques. It’s designed to slow things down and focus on the thinking behind embroidery — the decisions, experiments, and small problem-solving moments that often get skipped
What Will The Environment be like?
The Midnight Embroidery Show lives in a magical machine embroidery workshop inspired by storybookcore and cottagewhimsy. It’s cozy, enchanting, and a little bit dreamy — a place where soft details, gentle pacing, and imagination come together. The goal is to create an atmosphere that feels comforting and creative, like stepping into a story where embroidery is both the craft and the magic. It is a handbuilt world.
When Will Episodes Be Available to Watch?
Episodes are currently in development, with planning, filming, and world-building happening behind the scenes. We’re taking a thoughtful, intentional approach so that when episodes begin to release, they reflect the care and tone of the show. Updates will be shared on the website and YouTube as soon as the first episodes are ready to go live.
Why a Puppet?
Pinny has his roots in something deeply personal. Long before machine embroidery, Becca used puppets, balloon animals, and object lessons as a clown and teacher to help children learn in joyful, approachable ways. Pinny carries that same spirit into the show — adding warmth, curiosity, and gentle personality without ever taking center stage. He’s there to share the space, spark imagination, and remind us that learning doesn’t have to feel serious to be meaningful.
